Last update: 01/06/2017

Advertising Policies

I. Overview

Our Advertising Policies provide guidance on what types of advert content are allowed.

II. The advert review process

Adverts reviewed to make sure that they meet our Advertising Policies. Typically, most adverts are reviewed within 24 hours, although in some cases, it may take longer.

What we consider

During the advert review process, we'll check your advert's images, text and positioning, in addition to the content on your advert's landing page. Your advert may not be approved if the landing page content isn't fully functional, doesn't match the product/service promoted in your advert or doesn't fully comply with our Advertising Policies.

III. Prohibited content

Community Standards

Adverts must not violate our policies.

Illegal products or services

Adverts must not constitute, facilitate or promote illegal products, services or activities. Adverts must not promote products, services or content that are inappropriate, illegal or unsafe, or that exploit, mislead or exert undue pressure on the age groups targeted.

Discriminatory practices

Adverts must not engage in predatory advertising practices or contain content that discriminates against, harasses, provokes or disparages people who use Autograph.

Tobacco products

Adverts must not promote the sale or use of tobacco products and related paraphernalia.

Drugs and drug-related products

Adverts must not promote the sale or use of illegal, prescription or recreational drugs.

Unsafe supplements

Adverts must not promote the sale or use of unsafe supplements, as determined by Autograph at its sole discretion.

Weapons, ammunition or explosives

Adverts must not promote the sale or use of weapons, ammunition or explosives.

Adult products or services

Adverts must not promote the sale or use of adult products or services, unless they promote family planning and contraception. Adverts for contraceptives must focus on the contraceptive features of the product and not on sexual pleasure or sexual enhancement.

Adult content

Adverts must not contain adult content. This includes nudity, depictions of people in explicit or suggestive positions or activities that are overly suggestive or sexually provocative.

Third-party infringement

Adverts must not contain content that infringes on or violates the rights of any third party, including copyright, trademark, privacy, publicity or other personal or proprietary rights.

Sensational content

Adverts must not contain shocking, sensational, disrespectful or excessively violent content.

Misleading or false content

Adverts must not contain deceptive, false or misleading content, including deceptive claims, offers or business practices.

Controversial content

Adverts must not contain content that exploits controversial political or social issues for commercial purposes.

Non-functional landing page

Adverts must not direct people to non-functional landing pages. This includes landing page content that interferes with a person's ability to navigate away from the page.

Grammar and profanity

Adverts must not contain profanity or bad grammar and punctuation. Symbols, numbers and letters must be used properly.

Payday or cash advance loans

Adverts must not promote payday loans, paycheck advances or any other short-term loan intended to cover someone's expenses until their next payday.

Multi-level marketing

Adverts promoting income opportunities must fully describe the associated product or business model, and must not promote business models offering quick compensation for little investment, including multi-level marketing opportunities.

Counterfeit documents

Adverts may not promote fake documents, such as counterfeit degrees, passports or immigration papers.

Spyware or malware

Adverts must not contain spyware, malware or any software that results in an unexpected or deceptive experience. This includes links to sites containing these products.


Adverts that promote or reference alcohol must comply with all applicable local laws, required or established industry codes, guidelines, licences and approvals, and include age and country targeting criteria consistent with Autograph's targeting guidelines and applicable local laws. Note that adverts promoting or referencing alcohol are prohibited in some countries, including, but not limited to: Afghanistan, Brunei, Bangladesh, Egypt, Gambia, Kuwait, Libya, Norway, Pakistan, Russia, Saudi Arabia, Turkey, United Arab Emirates and Yemen.

Real money gambling

Adverts that promote or facilitate online real money gambling, real money games of skill or real money lotteries, including online real money casinos, sport books, bingo or poker, are only allowed with prior written permission. Authorised gambling, games of skill or lottery adverts must target people over the age of 18 who are in jurisdictions for which permission has been granted.

Financial services

Adverts promoting credit card applications or financial services with accredited institutions must clearly provide sufficient disclosure regarding associated fees, including APR percentages transaction fees, on the advert's landing page. Adverts promoting loans or insurance services must not directly request the person to input financial information, including credit card information.

IV. Things you should know

Advertisers are responsible for understanding and complying with all applicable laws and regulations. Failure to comply may result in a variety of consequences, including the cancellation of adverts you have placed and termination of your account.

We reserve the right to reject, approve or remove any advert for any reason, at our sole discretion, including adverts that negatively affect our relationship with our users or that promote content, services or activities contrary to our competitive position, interests or advertising philosophy.

These policies are subject to change at any time without notice.

2017 © ATGRPH